Monday, January 30, 2012

AppzDev Guide to Push Notifications for iPhone

What is a Push Notification?

On the most basic level, a push notification is a short message you send to a user’s device from your app. Proper use of Push has been proven to increase important metrics such as number of app opens and time spent in app. These statistics are vital to an app’s success. For instance, if your app monetizes through in-app advertising then it needs a continually strong user base. If your app is designed to raise awareness and drive engagement with a brand, then you need evidence to prove its effectiveness.

Read the rest of the guide here!

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