Another product from Steve Jobs and Apple

It’s always said that Steve Jobs lived and breathed for Apple, up until the very day he died, but it’s easy to discount how literally true that seemingly trite adage actually was. A new anecdote from Softbank CEO Masayoshi Son puts Steve’s dedication to his company in stark relief, proving that Jobs was working on Apple’s next product up until the day before he died.

In an anecdote shared with PC Mag, Son says that he was having a meeting with Tim Cook on the same day as the iPhone 4S was announced when Cook has to excuse himself:

When I was having a meeting with Tim Cook, he said, ‘Oh Masa, sorry I have to quit our meeting.’ I said, ‘Where are you going?’ He said, ‘My boss is calling me.’ That was the day of the announcement of the iPhone 4S. He said that Steve is calling me because he wants to talk about their next product. And the next day, he died.

It’s easy to obsess about what this ‘mystery’ product is, the latest device that Steve was trying to breathe life and soul into, even as his waned. However, I’m more touched by the fact that Tim Cook still called Steve Jobs ‘his boss’. Some relationships are much deepere than titles.